Making a sales call is certainly not an easy task! Within a short span of time you have to convince a total stranger that your product or service is far superior to the ones that that the total stranger is already using and somehow manage to make a sale. Needless to say, a sales call costs a lot of money, so it is imperative that a good success rate is maintained. The article below explains how you can make successful sales calls that will bring a lot of customers to your business.
Do your research well
Take time to research about the market that you are operating in and find prospective clients who may be in need of your product or service. Make sure a good database with all the information of the prospective clients are maintained and update it regularly so that you won’t make the mistake of calling the same client more than once, which will seem quite unprofessional.
Find your USP
You need to have a Unique Selling Proposition or a USP that will be of use to your clients. Make sure it is something that you and only provide. In all your proposals and sales calls, make sure you highlight this feature so that your prospective clients will remember it better.
Figure out how your product will help the client
You need to figure out unique ways in which your product or service will benefit the client. Make him/ her see that your sales call is worthy of their time and your product is worthy of their money. You can’t just go up to people and tell them that they need to buy your product because it is good and expect to make a sale. Make them see, why it is good for them. Make the communication customized and personalized.
Make a good first impression
Once you have prepared yourself well, make the sales call. You really have to make a great first impression! Have some good business cards printed and present these upon the introduction. You can use cheap name card printing Singapore has if you are living in that country. The look and feel of it has to be unique. Gain the trustof the client. Let them ask questions. Be honest about the product/ service you are selling. If the conversation is going well let them know the negatives as well. This honesty will incredibly boost their trust in you. Know when to stop the sales pitch too. You have to be able to read your clients body language expertly and know when he has had enough. Make sure you speak to the point at all times, with confidence.
It is important to follow up with calls and inquiries if your client doesn’t get back to you. You may have to ask for additional meetings in order to make a sale.
Hope these tips will help you make truly successful sales calls!