Whether you are a small micro business, or a larger organization, it is more important than ever to make use of professionals like Galway Web Design to design and develop your website. A bad user experience onsite is all it takes to lose a loyal customer.
A badly thought through and designed website is not the place to showcase your precious brand. Certainly not now, when consumers are flocking to websites designs to make their purchases online.
We’ll take a look at some common website design mistakes:
THE DESIGN DOES NOT MATCH THE BRAND
The look and feel of your site must reflect the image and personality of the brand that users know and love. User experience on site should match perceptions and experiences in real life. Brands should not feel schizophrenic. read more about user experience by clicking here.
THE SITE DOES NOT MEET CUSTOMER NEEDS
Customers go to a website for a particular reason, whether to search for information, request a contact, enter a promotion or purchase a product, lets suppose you want to search for information about “Web Design Galway” you enter the query in search box and hit search all the sites that have done some good SEO and use the term Web Design Galway in there article will come on the top of the search.
Make sure that you understand the target market and design the site with their needs in mind.
THE SITE HAS POOR OR OUTDATED CONTENT
No website should be an afterthought. Updating copy and visual content should be a conscious strategy. Copy should be relevant to your audience and should answer any questions that the user is searching for.
THE SITE IS DISORGANIZED
Go onto any messy or disorganized site and see how frustrating it is. There should be a logical flow to any website that saves the user time and makes interaction easy. Design experts Web Designers in your area can assist you to plan your site professionally.
THERE ARE TOO MANY BELLS AND WHISTLES
If you have a large budget for site development that’s great. But resist the urge to add too many bells and whistles to your site. These will slow down your site and annoy users, who are usually there for a specific reason.
YOUR SITE IS TOO SLOW
This is a cardinal sin. People online are fickle. Research shows that over 40% of visitors will click out if your site does not load fast enough. By that we mean roughly 3 seconds flat. Cut down on large files, too many images and excessive code if you have to.read more about slow website loading at https://webnet.com.pk/8-slow-website-loading-causes-and-its-solution
USE OF STOCK PHOTOS
Nothing says cheap and nasty like the use of stock photos. You know, the ones you could swear that you have seen somewhere before. If you value your brand, then it’s worth allocating resources to a good photographer.
THE SITE IS TOO COMPLEX
Simple is great. Why make it difficult for users to find what they want? You are not impressing anyone by trying to prove your creativity. So do not lose sight of the purpose, which is to give your user a seamless and pleasant experience. Write good contents, as content is the key to success read more about how to create contents at http://www.mediafreshpress.com/why-content-is-the-key-to-success-online/
THE SITE LACKS INTERACTION
User come to your site to interact with the brand. They want a relationship and have taken the trouble to visit your site. Make sure that there are links to your social media platforms, where users can comment, complain and interact with your company and with other users.
THE SITE IS OVER PROMOTIONAL
Users will click out if constantly pursued on site by sales or promotional banners and messages. There’s a time and place for this and you need to give users the option to click through to any opportunity, rather than force it on them.
THE SITE LACKS CLEAR CONTACT INFORMATION
How frustrating is it when you want to complain or require a quick answer from a company and the contact information is nowhere to be found? Or there is only an e-mail facility that gets answered a week later. Clear contact details that lead to speedy and efficient answers is a prerequisite here.
These are just some of many basic mistakes that are made in website design.
They are caused by unprofessional planning at the beginning of the process of development. It is more than worth investing in using experts web designers rather than using cheap web designers, cheap web designer usually heart your business online presence.
Website Designers will assist in the planning, design and development of your website, as well as the ongoing maintenance required to ensure an exceptional user experience and ongoing user traffic.